Dana-Farber/Brigham and Women’s Cancer Center TV spots

Those in the Boston area may be familiar with the Dana-Farber/Brigham and Women’s Cancer Center television spots that are running. Copper Hound Pictures was proud to have helped SPM Marketing & Communications with the video capture and production, and to see how their editing partner Utopic turned this footage into compelling :30 spots.

The production day set was a bit unique, but not atypical in the world of COVID. We established a video village in a Boston studio so that interviews could be conducted remotely from SPM's offices in Illinois. A Health & Safety Officer helped manage the pre-shoot health screenings, and then during the production days she conducted crew and talent temperature checks, monitored for any symptoms, and sanitized high touch areas.

The patients and doctors were amazing and compelling throughout the two production days, and the resulting spots reinforce the critical importance of cancer screening through the delivered lines: “Cancer Doesn’t Wait. And Neither Should You.”