iROBOT
What happens when you try to make a commercial that features multiple dogs, robots, and four and five year old children? Holiday happiness happens.
Copper Hound Pictures had the pleasure to partner with Motiv in crafting two global holiday 2024 broadcast spots for iRobot’s new Roomba Robot. It was an honor to collaborate with so many creative people on this one, from preproduction to final product, tinsel to dog treats, everyone stepped up to the plate and the finished results were worth having glitter follow everyone home. It's an exciting new product, and we look forward to seeing them in the marketplace.
DIRECTOR - Tim Llewellyn
EXECUTIVE PRODUCER - Jenna Teeson
SENIOR STRATEGIST - Annie Colella (iRobot)
CREATIVE - Nichole Lanney (iRobot), Emily Scalici (Motiv)
COPYWRITER - Kyle Eber (iRobot), Gabe Goldberg (Motiv)
COLORIST - Rob Bessette (Color Refinery)
MUSIC COMPOSER - Grace-Mary Burega
AUDIO EDITOR - Mike Letourneau
ASSISTANT DIRECTOR - Lucia Tarro
FIRST ASSISTANT CAMERA - Jamie Llewellyn
DIGITAL TECH - Eric Moran
PRODUCTION COORDINATOR - Hannah Schon
GRIP - Jason Zucco
WARDROBE - Julie Paquette - Anchor Artists
HAIR STYLIST - Mariolga - Anchor Artists
PROP STYLIST - Cait Gury - Artists With Agency
TALENT - Maggie Inc, Model Club
DOG TRAINER - Nancy Braun - The Canine Coach
Behind the scenes
Here’s a look behind the scenes of the making of the broadcast spots.