iROBOT

What happens when you try to make a commercial that features multiple dogs, robots, and four and five year old children? Holiday happiness happens.

Copper Hound Pictures had the pleasure to partner with Motiv in crafting two global holiday 2024 broadcast spots for iRobot’s new Roomba Robot. It was an honor to collaborate with so many creative people on this one, from preproduction to final product, tinsel to dog treats, everyone stepped up to the plate and the finished results were worth having glitter follow everyone home. It's an exciting new product, and we look forward to seeing them in the marketplace.

DIRECTOR - Tim Llewellyn

EXECUTIVE PRODUCER - Jenna Teeson

SENIOR STRATEGIST - Annie Colella (iRobot)

CREATIVE - Nichole Lanney (iRobot), Emily Scalici (Motiv)

COPYWRITER - Kyle Eber (iRobot), Gabe Goldberg (Motiv)

COLORIST - Rob Bessette (Color Refinery)

MUSIC COMPOSER - Grace-Mary Burega

AUDIO EDITOR - Mike Letourneau

ASSISTANT DIRECTOR - Lucia Tarro

FIRST ASSISTANT CAMERA - Jamie Llewellyn

GAFFER - Rythum Vinoben

DIGITAL TECH - Eric Moran

PRODUCTION COORDINATOR - Hannah Schon

GRIP - Jason Zucco

WARDROBE - Julie Paquette - Anchor Artists

HAIR STYLIST - Mariolga - Anchor Artists

PROP STYLIST - Cait Gury - Artists With Agency

TALENT - Maggie Inc, Model Club

DOG TRAINER - Nancy Braun - The Canine Coach

Behind the scenes

Here’s a look behind the scenes of the making of the broadcast spots.

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Wellesley College